Digital marketing doesn’t have to be a big hassle, it’s about doing the small things like sending out an email, updating Twitter and responding to Facebook with a like. It’s the momentum that takes you forward.

Yaro Starak says ‘Momentum for me really comes from starting with something small – and when I say small, it doesn’t have to be business’ @yarostarak

As businesses owners, we are caught up with the here and now and not the planning. By planning, we don’t mean sitting down and meticulously working out where your marketing is going to be in the next 12 months – try the next 12 days! There are plenty of scheduling apps like Hootsuite, Buffer and Sprout Social for you to use.

The issue faced by most businesses and entrepreneurs is keeping up with the Jones’ and trying to think of something to say… Let’s face it, there’s always going to be someone more clever or more organised than you, but if you take Yaro’s approach and start off small, you can build an effective routine and that will, in turn, build you a following. ‘Rome was never built in a day’ – the same goes for your marketing. You have to have consistency in the same nature as getting up in the morning, having a shower, brushing your teeth and getting dressed before you leave for work…. it’s building a routine in your day that will change your marketing approach to things.

Spending 32 minutes a day doing social media planning and execution will allow you to build a reputable following, help you engage with the right customers and be able to generate the right leads. Why did I just use 32 minutes instead of 30? What will 2 minutes difference make? Not a lot, but by being different in your approach it will make you think more about putting the things you naturally try to put off.

5 tips to make you get better results from your social media activity:

  1. Download a free social media scheduling app
  2. Spend 32 minutes planning your weekly updates
  3. Focus on three keywords to build your campaign around repetition, repetition, and repetition!
  4. Update your channels regularly and focus on two or three platforms only.
  5. Follow up on a conversation with likes and comments at least three times a day

Finally, don’t stress about trying to keep up with the digital trends. Allow social media in your business to become fun. Remember your marketing is not just one medium, you need to mix both the online with the face to face.