Why will creativity be important in the future? Author Shaheen Shah, Heylus Recruitment 

What a world we live in, only a few years ago technology was clunky, slow and inconvenient, remember the pager? Yet now anyone with an internet-enabled device can:

  • Access the combined knowledge of experts in their field, with a search box at our fingertips
  • Order products and services with a click or a tap, making life that little bit simpler and easier 
  • Communicate with anyone, anywhere, instantly, through the power of social media and instant messaging

Technology brings many benefits, but it also brings threats to life, socialising and the workplace as we know it.

You’ve probably heard about the rise of the robots and how Artificial Intelligence (AI) will be taking the place of many jobs. There is also speculation surrounding the involvement of global leaders in technology, however the 5G debate is a story for another day. 

There are many changes that are already altering the shape of the workplace, and The World Economic Forum Report predicts the loss of 5 million jobs in developed and emerging nations by 2020.1

In addition an Oxford University study calculated a 95% chance that accountants and bookkeepers are the most likely profession to be replaced by automation2. In fact, John Cryan, the CEO of Deutsche Bank, anticipates that half their employees could soon be replaced by robots3. Meanwhile, a Deloitte survey showed that 39% of legal jobs could be automated in the next decade4

So what do humans have that computers don’t? The answer is creativity, imagination and vision. 

Those are the skills that our candidates have in abundance.

The good news is that strategy can’t be automated by machines. Emotions and empathy can’t be replicated in code. Creative inspiration can’t be generated digitally. These uniquely human skills are invaluable.

In 2017, the ‘Salvator Mundi’ painting by Da Vinci sold for $450m at auction – just one example of the value that can be placed on creative talent.

Creativity goes way beyond art, craft and design to include problem-solving, lateral thinking, and brainstorming new ideas. Those are the skills we’ll need in the future, according to the World Economic Report ‘The Future of Jobs’ (2016). Meanwhile, an International Data Corporation report identified creativity among the top 10 skills employers are looking for.

LinkedIn Learning went a step further. Their recent research concluded that, while cloud computing was the number one skill that companies need, creativity was in second place. Google also cites creativity as one of their top prerequisites for both potential and current employees.

It’s good news for our clients and candidates too, because there will always be a demand for creative thinkers in the creative sector. 

Creative skills transcend boundaries and creative work can be hugely rewarding. It is thanks to creative thinkers that we have the abundance of tools, inventions and the progressive nature of the technology industry. 

How Heylus helps

Creativity is defined as ‘the use of imagination or original ideas to create something.’ 

That’s what we do here at Heylus, by specialising in the creative, multimedia and tech sector and matching the best people with the best jobs in the West Midlands and across the UK.

We’re currently recruiting for a range of creative roles, including marketing managers, designers and digital project managers. If you could benefit from our bespoke candidates to help move your business forward and into the future then give us a call. 


1 https://www.weforum.org/press/2016/01/five-million-jobs-by-2020-the-real-challenge-of-the-fourth-industrial-revolution/

2 https://www.dailymail.co.uk/sciencetech/article-3128035/Will-job-stolen-robot-Calculator-reveals-likelihood-droid-sitting-desk-future.html

3 https://qz.com/1123703/deutsche-bank-ceo-john-cryan-suggests-half-its-workers-could-be-replaced-by-machines/

4 https://www.legaltechnology.com/latest-news/deloitte-insight-100000-legal-roles-to-be-automated/