When you are writing a job advert, remember, it’s an ADVERT!  The UK job market is very competitive at the moment and your job needs to stand out from the rest to get the most applicants from a small pool.  In a study by Glassdoor (www.glassdoor.com)  76% of hiring decision makers say attracting quality candidates is their #1 challenge and Indeed (www.indeed.co.uk) researchers who polled SMB owners found the vast majority (81%) believe recruitment is more difficult for them than it is for larger, more established companies.

  • It’s not only about you

Candidates have a lot more choice in the current climate and they can afford to be choosy about the company they work for.  Therefore it’s more important than ever to remember the candidate’s needs and wants as well as yours.  Tell them why this job is better than the other ones they are looking at on the job boards and why working at your company is a really great opportunity for them.

  • Be clear about who you are looking for (but don’t ask for the impossible)

Don’t put a great candidate off by making them think you only want to see Unicorns apply. Think about your needs first not your wants.  If you need a full stack PHP Developer who enjoys both front and backend work that’s great but do you really need them to have had experience working for a not for profit shoe design company and have travelled extensively in Mongolia? 

  • Day to day responsibilities

Be clear about what the job entails, if the responsibilities of the role are vague how can anyone decide they want to do it?

  • Don’t hide the salary

Although candidates are becoming more interested in benefits such as flexible working, pension, healthcare and working environment (according to a number of surveys), salary is still a vital factor.  After all, it doesn’t matter how great the benefits are, if you can’t pay your bills you can’t take the job!  According to Reed  (www.reed.co.uk) two in three of jobseekers are more likely to apply when a salary is displayed on a job advert – making it even more important to make salary range clear in any role you advertise.

  • Location and Commute

Being able to get to work easily is important to any candidate and it can be key in an employee staying with you.  Putting a location on your advert will help candidates to research their commute before applying and avoid any time wasting if the commute is too difficult.  It’s a great idea if you can mention any public transport links as well as car parking facilities near by.

  • Your company’s online presence

We can all research companies at the click of a button nowadays, if your website is out of date and your social media is a mess unless the advert is for someone to fix them, it’s not going to make your company look attractive.  According to Glassdoor (www.glassdoor.co.uk) 4 in 5 job seekers research company reviews and ratings when deciding where to apply for a job. By TheJobGuru